Low Cost Solutions

Why Doesn't my Photo/Logo Work?
Resolution Requirements

I was told my logo/photo is too small.

Photos are composed of pixels (dots). The human eye is unable to see dots when the image is 300 DPI (dots per inch). Therefore, 300 DPI is the required resolution for all print material. Due to the print size of our photos and logos, we request images to be at least 2 X 2 inches at 300 DPI.

The size of the image is inversely proportional to the resolution. When you increase the resolution (more dots in an inch), the image will proportionally decrease.

But the image looks fine to me.

When looking on a computer screen the image may look just fine. That's because digital formats (found on websites) only require 72 or 96 DPI (which decreases the amount of time it takes for a page to load). However, once you view the picture with more detail, 72 DPI images become blurry. For example:

Fish at 300 DPI
Fish at 72 DPI
300 DPI - zoom
72 DPI - zoom
Still very clear
Very blurry

If you have taken your photo or logo off your website, it will likely be too small to work. If your image is 2 X 2 on the website, it is only 0.48 by 0.48 when converted to print quality.

So can't I just save it at a higher resolution and it will be fine?

That process is called "unsampling." When unsampling a photo, it is saved at a higher resolution (add more dots), but the size remains the same. When this is done, the image becomes very blurry and pixilated. It may fit our required, "2 X 2 inches at 300 DPI" but it will not look very good.

Changed from 72 DPI to 300 DPI
Will not print well

I was told my logo is blurry but it's at 300 DPI and 2 X 2 inches.

Depending on the file format you choose, you may have another issue with logos. Logos saved as tif or eps format are saved in a "lossless" format - meaning that this format does not lose color quality, contrast, or file size over a period of time. JPG and GIF files were designed for easy file transmission and therefore over time will exaggerate colors into other areas.

For example:

Logo saved as a tif file - clear and correct color
Logo saved as a jpg and resaved multiple times - color has changed and "artifacts" have developed in the white space.

Okay, so I have the original and I will try to scan it in and send to you - what should I do?

If you have the actual photograph or letterhead of your logo, you can send it to us and we will scan it in (and return to you) at no cost. You can mail it to:

In Touch Today
Attn: Order
530 Compton St
Broomfield, CO 80020

If you have a scanner and would like to scan it in, make sure to adjust the "resolution" setting to at least 300 DPI (higher if the image is smaller than 2 X 2 inches).

I'll just take another photo from my camera - is there a way to take a higher resolution photo?

There is a setting on your digital camera to increase the pixel dimension. A little math is involved to figure out what will work best. If your digital camera is set at 1200 pixels by 1600 pixels, simply divide our resolution requirement (300 pixels/inch) by the width and the height to determine the size:

1200/300 = 4 inches
1600/300 = 5.33 inches

This image will be 4 X 5.33 inches at 300 DPI - plenty big!

The smallest setting that would work would be 600 X 600 pixels - but please note if the image needs to be cropped the size will also decrease.

If you have any more questions, please email graphics@intouchtoday.com.
When in doubt, send us the largest file you have and we will decrease it to meet our requirements.